Najważniejsza zasada – przykuć uwagę i trafić bezpośrednio do TG;) Kilka przykładów direct marketing:

Mercedes-Benz: Star

Slap Audio Studio: Business card

Thinking music all the time.

Advertising Agency: Exclam, Curitiba, Brazil

Stella Artois: PSP

Advertising Agency: Rivet, Australia

Benjamin Thain: Guilty

Attempt to win the heart of future employer.

Creative Director / Art Director / Copywriter / Photographer: Benjamin Thain, Kuala Lumpur, Malaysia
Victim: Zayn Khan
Released: February 2008

Classic&New Recording Studio: Rain

Advertising Agency: CIACOMUNICACION, Barcelona, Spain

Bazooka Guerrilla Marketing Agency: Business card

Advertising Agency: Bazooka, Porto, Portugal

Looking Glass Foundation: Toothbrush

Advertising Agency: DDB Canada

ESPN: Eyeballs

You can’t get closer.

Brief:
ESPN’s up-close camera coverage and commentary attracts the highest number of TV sports-viewers in Asia. Our brief was to create a Direct campaign that informed media-buyers of this.

Solution:
We re-designed actual sports-balls to look like “HUMAN EYEBALLS”!; a basketball, football and baseball. Each ball had a message on the back which read “ESPN. You can’t get closer”. They were sent with a letter (detailing the up-close camera coverage and ratings), inside a box titled with the name of the ball.

Results:
This DM exercise resulted in achieving extremely positive reactions from the targeted media community and the awareness for the key statistics showed a very positive increase. It facilitated in creating a very favourable environment for the subsequent sales process.

Advertising Agency: SAATCHI & SAATCHI, Singapore

Bosch: Calendar

Brief:
To get selected dealers and distributors excited about the new, special high-performance, battery-operated Bosch Rotak 43 LI lawn mower – with the help of an exceptional calendar.

Solution:
Every page in the calendar is cut in a special way to initially create the individual impression of a wild and untended lawn. The recipient becomes part of the action and tears off a calendar page every day. By doing this, he is actually continuing to ‘mow’ day by day and so, bit by bit, he has a perfectly cut lawn in front of him at the end of the year. It’s an authentic and unique mowing experience, because the width of the calendar corresponds exactly to the width of the lawn mower.

Results:
Thanks to its surprising idea, the calendar quickly became a coveted collector’s item. Since its publication in the middle of December 2007, the battery-operated Bosch lawn mower has been a topic of conversation within the national German dealer network.

Advertising Agency: Jung von Matt, Hamburg, Germany

Monster.com: Guns

Stuck in the wrong job?

Advertising Agency: JWT, Hong Kong